by Mario Perri | May 8, 2025 | Blog
Tech News for ISVs Newsletter for Independent Software Vendors (ISVs) with articles on Data Security, Data Governance, Application Modernization and Digitization of Business/IT Technology News for Independent Software Vendors This July 4th, Perri Marketing will...
by Mario Perri | Jan 21, 2024 | Blog
Tired of marketing that’s more money pit than moneymaker? Remember the tech startup that spammed everyone’s inbox? Or the one with the ad so cringeworthy it fueled competitor memes? We’ve seen it all in our 20+ years working with tech CEOs and...
by Mario Perri | Dec 21, 2023 | Blog
The year is almost over, and at Perri Marketing we’re reflecting on what a transformative year 2023 has been. This year we traveled across the world supporting our clients in industry conferences far and wide, helped launch new products, and became a certified...
by Mario Perri | Oct 25, 2023 | Blog
As an outsourced marketing agency, I like to think of our relationship with clients similar to the dynamic when join your partner on their family’s vacation. You’re happy to be there. You hope you’re a great addition to the group, but you’re not really a part of the...
by Mario Perri | Oct 19, 2023 | Blog
Marketing as a Service (MaaS) is a business model in which a marketing agency provides a suite of outsourced marketing services to clients on an as-needed, ad-hoc basis. MaaS can be a valuable asset for businesses of all sizes, but it is especially beneficial for...
by Mario Perri | Sep 20, 2023 | Blog
As the Harvard Business Review once said, “If you want to be disruptive, don’t start with best practices. Try, instead, to find your industry’s worst practices.” In our latest whitepaper, Worst-Practice Marketing. How to Bring Your Sales and Marketing Engine to a...
