by Mario Perri | Sep 21, 2021 | Blog
Author Og Mandino once wrote, “What you plant now, you will harvest later.” While this is the case in most aspects of life, it is especially true when it comes to marketing your business. Marketing is a long-game, trust-the-process proposal. We’ve seen so many...
by Mario Perri | Sep 14, 2021 | Blog
In 2011, Perri Marketing, Inc. (PMI) was contracted by CorreLog, a leading mainframe security software vendor. The goal? To improve online performance for the client by generating new leads and turning these leads into customers. CorreLog had a strong sales team with...
by Mario Perri | Aug 29, 2021 | Blog
Years ago, when I started working for a startup independent software vendor (ISV), I was a late-blooming copywriter. It was 1995, and widescale use of the Internet was spreading. I saw the opportunity to brand the company I was working for at a fraction of the cost of...
by Mario Perri | Jul 28, 2021 | Blog
Marketing, in a way, can be described as just initiatives based on failure. If your KPIs were test grades, you’d be flunking the class miserably. Look at the analytics in a typical email marketing campaign. Open rates hover around 12 percent across industries with...
by Mario Perri | Jun 27, 2021 | Blog
The biggest momentum killer in growing your technology (or any) business is the silos that you continue to work in. For many organizations, working in a silo or vacuum is “just the way it’s done.” If you can’t seem to put your finger on why your organization is...
