by Mario Perri | Oct 25, 2023 | Blog
As an outsourced marketing agency, I like to think of our relationship with clients similar to the dynamic when join your partner on their family’s vacation. You’re happy to be there. You hope you’re a great addition to the group, but you’re not really a part of the...
by Mario Perri | Oct 19, 2023 | Blog
Marketing as a Service (MaaS) is a business model in which a marketing agency provides a suite of outsourced marketing services to clients on an as-needed, ad-hoc basis. MaaS can be a valuable asset for businesses of all sizes, but it is especially beneficial for...
by Mario Perri | Sep 20, 2023 | Blog
As the Harvard Business Review once said, “If you want to be disruptive, don’t start with best practices. Try, instead, to find your industry’s worst practices.” In our latest whitepaper, Worst-Practice Marketing. How to Bring Your Sales and Marketing Engine to a...
by Mario Perri | Jun 30, 2022 | Blog
In our recent client case study, we discuss how Perri Marketing helped mainframe security software vendor CorreLog grow its annual revenue from $100,000 to $5+ million, which eventually led to its acquisition by one of the largest software vendors in the world....
by Mario Perri | Apr 27, 2022 | Blog
With the advent of CRM (customer relationship management) software in the early 2000s, and the analytics it can provide, marketing professionals were able to tangibly show their boss some great ROI numbers based on their investments. For executives and management...
by Mario Perri | Apr 8, 2022 | Blog
A phrase that’s become a sort of tagline around the Perri Marketing office recently is “Helping Small/Medium Software Businesses Punch Above Their Weight.” It’s written on our whiteboards, and it’s a kind of mantra we come back to over and over again when strategizing...
