What we do:
We turn your unique value proposition into pipeline to help you grow your business.
How we do it:
Complete marketing campaigns or individual services, including content writing, conference logistics, budgeting and biz-dev consulting, graphic/print/web design, social media, analyst relations, and more.
Content A La Carte
Need a whitepaper? Need sales collateral for an upcoming trade show or campaign? Need an infographic for a presentation or booth graphics? We are a one-stop content shop.
Need to run a lead generation campaign to ramp a new sales rep up with leads? Need a multi-media vehicle marketing budget and yearly planner? In addition to content, we can lay the groundwork for your lead-generation approach.
Need an outside-looking-in assessment of your marketing or A/R strategy. We offer consulting in all marketing areas to support your growth plans
For the ISV that just got funded, we offer you a full marketing department at approximately the cost of 1 FTE. Contact us today for how we do it.
Meet your next marketing team:
Understands your market positioning to deliver accurate strategic planning. Will work alongside your sales team to further develop your buyer persona, and discover what makes them take action. The Marketing Lead will complement your team to develop sales-qualified leads and build a better pipeline.
Creates/manages lead-generation campaigns and ensures the content we develop achieves maximum effect. The Marketing Operations team performs project and traffic management while working closely with your vendors as an extension of your marketing team.
Research & Copywriting
Produces content to drive prospects to and through the sales funnel. Our experience has shown that markets respond best to a varying range of content, including: whitepapers, datasheets, infographics, executive-targeted content, press releases, email campaigns, blogs, social media, and more.
Web & Print Design
The Design team creates compelling visual collateral for essential brand and campaign messages elements. The design team works closely with the copy team to ensure the written message is appropriately supported with exemplary design elements.
Metrics & Reporting
Content creation and campaigns are really a means to an end. Understanding where your budget is going in terms of Metrics & Reporting is the key to sales success. Our years of experience running sales & marketing programs provides the expertise you need to understand the ROI on your business investment.
PR & AR
Press Relations & Industry Analyst Relations are the strategic lifeblood of your software company’s endeavor. You want to build relationships with media and social mavens who will understand your value proposition and tell your stories. Industry analysts also want to hear your stories so they can refer your business to research clients. We have been working in AR for more than 15 years and understand how to get your business on the AR radar.