Tech News for ISVs
Newsletter for Independent Software Vendors (ISVs) with articles on Data Security, Data Governance, Application Modernization and Digitization of Business/IT
Technology News for Independent Software Vendors
This July 4th, Perri Marketing will celebrate 14 years helping ISVs compete with the software giants, selling software into the Fortune 1000 and Gov. Research writing (tech whitepapers and documentation) that helps sell is my area of expertise and over the years, I’ve seen a lot of hot trends in tech. The critical success factor for my clients over the years is the area of IT discipline they all operate in. More recently, these ISVs all have products that fall into the following disciplines: 1) data security, 2) data governance, 2) application modernization, and 3) digitization of business/IT.
With these four disciplines in mind, I thought a newsletter might be helpful as you build and market products into the Fortune 1000 and Gov.
I hope this information is helpful for you as you build your businesses and tech product portfolios.
Tony Perri, PMI chief tech marketing guy
tony@perrimarketing.com
Data Security/Data Governance News
The Crowdstrike 2025 Global Threat Report has published. Findings in the 2025 report include:
- 150% increase in China-nexus activity across all sectors
- 442% growth in vishing operations between the first and second half of 2024
- 52% of vulnerabilities observed by CrowdStrike in 2024 were related to initial access
This week’s cyber alerts from CISA
- CISA added 2 known exploited vulnerabilities to the catalog
- Unsophisticated cyber actor(s) targeting ICS/SCADA systems within U.S.
- CISA releases three industrial control systems advisories
- Brazil enacts AI-focused law to combat psychological violence against women
- Ireland’s DPC finalizes TikTok decision with potential data transfer ban
- Colorado considers significantly overhauling their recent AI governance framework.
Modernization News
- Trilogy Innovations secures $93 million FBI contract for crime database modernization | Read more
- IBM announces the IBM z17: the first mainframe fully engineered for the AI age, powered by new IBM Telum® II processor | Read more
- Kyndryl Wins 2025 Google Cloud Global Partner of the Year Award for Infrastructure Modernization | Read more
Digitization News
- National Archives and Records Administration (NARA) issues metadata guidance for the transfer of classified electronic records (Jan 2025 bulletin) | Read more
- Comprehensive list of NARA basic laws and authorities | Read more
- Deloitte releases its outlook on the global semiconductor industry, with record-breaking numbers for 2024 | Read more
Upcoming U.S. Tech Events
- MD&M East, Javits CC, New York, May 20-22 | Event link
- AI Con USA, Hyatt, Seattle, June 8-13 | Event link
- DEFCON 33, Las Vegas CC, Las Vegas, August 1-7 | Event link
- Ai4, MGM Las Vegas, August 11-13 | Event link
Learn more about our Marketing and Analyst Relations work with ISVs:
- How PMI can help fill a marketing resource gap | PDF link
- How PMI helped one client ISV to a great exit | PDF link
- Whitepaper: Compete with the s/w giants by being at right place at right time | PDF link
