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Three Key Strategic Decisions That Helped One of PMI’s Software Clients ‘Punch Above Their Weight’ and Grow Their Revenue by 4,900%
In our recent client case study, we discuss how Perri Marketing helped mainframe security software vendor CorreLog grow its annual revenue from $100,000 to $5+ million, which eventually led to its acquisition by one of the...
Why Branding Should Be a Separate Line Item in Your Content Marketing Campaign Budgets
With the advent of CRM (customer relationship management) software in the early 2000s, and the analytics it can provide, marketing professionals were able to tangibly show their boss some great ROI numbers based on their investments. For executives and management...
Why being in the right place at the right time is better than chasing down so-called “leads”
A phrase that’s become a sort of tagline around the Perri Marketing office recently is “Helping Small/Medium Software Businesses Punch Above Their Weight.” It’s written on our whiteboards, and it’s a kind of mantra we come back to over and over again when strategizing...
Marketing, The Investment: What You Plant Now, You Will Harvest Later
Author Og Mandino once wrote, “What you plant now, you will harvest later.” While this is the case in most aspects of life, it is especially true when it comes to marketing your business. Marketing is a long-game, trust-the-process proposal. We’ve seen so many...
CorreLog Case Study
In 2011, Perri Marketing, Inc. (PMI) was contracted by CorreLog, a leading mainframe security software vendor. The goal? To improve online performance for the client by generating new leads and turning these leads into customers. CorreLog had a strong sales team with...
‘Marketing as a Service’ is the Pragmatic Evolution of Your SSV
Years ago, when I started working for a startup small software vendor (SSV), I was a late-blooming copywriter. It was 1995, and widescale use of the Internet was spreading. I saw the opportunity to brand the company I was working for at a fraction of the cost of a...
5 Lessons for Marketing Leaders Taking on More Budget Responsibilities in the Digital Age
Marketing, in a way, can be described as just initiatives based on failure. If your KPIs were test grades, you’d be flunking the class miserably. Look at the analytics in a typical email marketing campaign.
Your cross-department silos are killing you!
The biggest momentum killer in growing your technology (or any) business is the silos that you continue to work in. For many organizations, working in a silo or vacuum is “just the way it’s done.” If you can’t seem to put your finger on why your organization is...