Blog

With the advent of CRM (customer relationship management) software in the early 2000s, and the analytics it can provide, marketing professionals were able to tangibly show their boss some great ROI numbers based on their investments. For executives and management...

A phrase that’s become a sort of tagline around the Perri Marketing office recently is “Helping Small/Medium Software Businesses Punch Above Their Weight.” It’s written on our whiteboards, and it’s a kind of mantra we come back to over and over again when strategizing...

Author Og Mandino once wrote, “What you plant now, you will harvest later.” While this is the case in most aspects of life, it is especially true when it comes to marketing your business. Marketing is a long-game, trust-the-process proposal. We’ve seen so many...

In 2011, Perri Marketing, Inc. (PMI) was contracted by CorreLog, a leading mainframe security software vendor. The goal? To improve online performance for the client by generating new leads and turning these leads into customers. CorreLog had a strong sales team with...

Years ago, when I started working for a startup small software vendor (SSV), I was a late-blooming copywriter. It was 1995, and widescale use of the Internet was spreading. I saw the opportunity to brand the company I was working for at a fraction of the cost of a...

Marketing, in a way, can be described as just initiatives based on failure. If your KPIs were test grades, you’d be flunking the class miserably. Look at the analytics in a typical email marketing campaign.

The biggest momentum killer in growing your technology (or any) business is the silos that you continue to work in. For many organizations, working in a silo or vacuum is “just the way it’s done.” If you can’t seem to put your finger on why your organization is...