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Why Branding Should Be a Separate Line Item in Your Content Marketing Campaign Budgets

With the advent of CRM (customer relationship management) software in the early 2000s, and the analytics it can provide, marketing professionals were able to tangibly show their boss some great ROI numbers based on their investments. For executives and management professionals outside of marketing teams, ROI in sales...
CorreLog Case Study

CorreLog Case Study

In 2011, Perri Marketing, Inc. (PMI) was contracted by CorreLog, a leading mainframe security software vendor. The goal? To improve online performance for the client by generating new leads and turning these leads into customers. CorreLog had a strong sales team with...

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Your cross-department silos are killing you!

Your cross-department silos are killing you!

The biggest momentum killer in growing your technology (or any) business is the silos that you continue to work in. For many organizations, working in a silo or vacuum is “just the way it’s done.” If you can’t seem to put your finger on why your organization is...

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