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‘Marketing as a Service’ is the Pragmatic Evolution of Your SSV
Years ago, when I started working for a startup small software vendor (SSV), I was a late-blooming copywriter. It was 1995, and widescale use of the Internet was spreading. I saw the opportunity to brand the company I was working for at a fraction of the cost of a...
5 Lessons for Marketing Leaders Taking on More Budget Responsibilities in the Digital Age
Marketing, in a way, can be described as just initiatives based on failure. If your KPIs were test grades, you’d be flunking the class miserably. Look at the analytics in a typical email marketing campaign.
Your cross-department silos are killing you!
The biggest momentum killer in growing your technology (or any) business is the silos that you continue to work in. For many organizations, working in a silo or vacuum is “just the way it’s done.” If you can’t seem to put your finger on why your organization is...