by Mario Perri | Aug 29, 2021 | Blog
Years ago, when I started working for a startup small software vendor (SSV), I was a late-blooming copywriter. It was 1995, and widescale use of the Internet was spreading. I saw the opportunity to brand the company I was working for at a fraction of the cost of a...
by Mario Perri | Jul 28, 2021 | Blog
Marketing, in a way, can be described as just initiatives based on failure. If your KPIs were test grades, you’d be flunking the class miserably. Look at the analytics in a typical email marketing campaign. Open rates hover around 12 percent across industries with...
by Mario Perri | Jun 27, 2021 | Blog
The biggest momentum killer in growing your technology (or any) business is the silos that you continue to work in. For many organizations, working in a silo or vacuum is “just the way it’s done.” If you can’t seem to put your finger on why your organization is...
by Mario Perri | Jan 22, 2019 | News
This article originally appeared in the Chattanooga Times Free Press, January 1, 2019 by Dave Flessner Copyright © 2021 In the growth of nearly all small businesses — and especially small software vendors — there comes a point when the founder needs to reach out...
