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Is Your Marketing Plan More Money Pit Than Moneymaker? Lessons Learned from Collaborating (or not) with Tech CEOs
Tired of marketing that's more money pit than moneymaker? Remember the tech startup that spammed everyone's inbox? Or the one with the ad so cringeworthy it fueled competitor memes? We've seen it all in our 20+ years working with tech CEOs and believe me, these are...
2023 Recap – Leveraging New Partnerships for a Successful Future
The year is almost over, and at Perri Marketing we’re reflecting on what a transformative year 2023 has been. This year we traveled across the world supporting our clients in industry conferences far and wide, helped launch new products, and became a certified...
Our Latest Whitepaper on Fitting in, Branding, Budgeting, and the Dysfunction of Doing Business in Silos
As an outsourced marketing agency, I like to think of our relationship with clients similar to the dynamic when join your partner on their family’s vacation. You’re happy to be there. You hope you’re a great addition to the group,...
How Marketing as a Service (MaaS) Can Staff Your Business More Efficiently Than Finding New Hires
Marketing as a Service (MaaS) is a business model in which a marketing agency provides a suite of outsourced marketing services to clients on an as-needed, ad-hoc basis. MaaS can be a valuable asset for businesses of all sizes, but it is especially beneficial for...
Two of the Most Common ‘Worst Practice Marketing Mistakes’ You Should Avoid in B2B
As the Harvard Business Review once said, “If you want to be disruptive, don’t start with best practices. Try, instead, to find your industry’s worst practices.” In our latest whitepaper, Worst-Practice Marketing. How to Bring Your Sales and Marketing Engine to a...
Three Key Strategic Decisions That Helped One of PMI’s Software Clients ‘Punch Above Their Weight’ and Grow Their Revenue by 4,900%
In our recent client case study, we discuss how Perri Marketing helped mainframe security software vendor CorreLog grow its annual revenue from $100,000 to $5+ million, which eventually led to its acquisition by one of the largest software vendors in the world....
Why Branding Should Be a Separate Line Item in Your Content Marketing Campaign Budgets
With the advent of CRM (customer relationship management) software in the early 2000s, and the analytics it can provide, marketing professionals were able to tangibly show their boss some great ROI numbers based on their investments. For executives and…
Why being in the right place at the right time is better than chasing down so-called “leads”
A phrase that’s become a sort of tagline around the Perri Marketing office recently is “Helping Small/Medium Software Businesses Punch Above Their Weight.” It’s written on our whiteboards, and it’s a kind of mantra we come back to over and over again when strategizing...
Marketing, The Investment: What You Plant Now, You Will Harvest Later
Author Og Mandino once wrote, “What you plant now, you will harvest later.” While this is the case in most aspects of life, it is especially true when it comes to marketing your business. Marketing is a long-game, trust-the-process proposal. We’ve seen so many...