pmi podcasts & webinars
PODCASTS
Get the latest Tips From The Top, Perri Marketing’s podcast for B2B Software and Technology entrepreneurs, marketers, and salespeople. Tips From The Top features PMI CEO and Chief Software Advocate Tony Perri and Creative Director Jamie Hood joined by a “Who’s Who” in the software and technology sales and marketing space.
Our guests – some of the best in the business – are happy to share insights on the current state of the software and tech marketplace, where they see things headed, and a few war stories on how they got where they are today.
In the second episode of season 2 of Tips From The Top from Perri Marketing, we sit down with Neil Brogan, a customer-centric, results-driven sales and marketing leader in the technology sector. Neil brings extensive experience managing SaaS sales across multiple markets, including healthcare software, ERP systems, and Enterprise Communications.
With a background spanning from advertising sales to leading digital marketing initiatives in software sales, Neil offers valuable insights on developing new revenue streams and building strong client relationships in challenging market conditions. His expertise in implementing HubSpot and managing both sales and marketing roles in startup environments provides actionable insights for organizations of all sizes.
As an SMB in the tech space, you’ll gain practical wisdom on aligning sales and marketing departments, maintaining data quality in your CRM, and navigating business momentum during election cycles. (Length 41:08)
In the first episode of season 2 of Tips From The Top from Perri Marketing, we dive deep into the critical intersection of data governance and marketing success when selling into highly regulated industries. Join host Tony Perri and special guest Jerome Simmons, Sr. Product Marketing Manager at HubSpot, as they unpack the complexities of managing customer data in today’s highly regulated environments.
Jerome brings his unique blend of technical expertise and marketing acumen to this discussion about turning compliance requirements into competitive advantages.
Learn how successful companies are balancing these dual mandates while selling into highly regulated industries like healthcare, finance, and government sectors. (Length 48:18)
In the third episode of season 1 of Tips From The Top from Perri Marketing, we sit down with Marketing and Communications guru Rich Rudner. Rich has a long and storied career as a Director of Marketing and Corporate Communications, Chief Communications Officer, and serial entrepreneur.
Rich has helped start over a dozen businesses over the years, many of which are still in business today. He considers himself a user advocate and jack-of-all-trades in the marketing and communications space.
As an SSV, you will gain great insight from Rich into how to make the most of the resources available to you, the importance of avoiding working in silos, and the key role communication plays in the success of your business. (Length 41:33)
In the second episode of season 1 of Tips From The Top from Perri Marketing, we sit down with enterprise software sales heavy-hitter Dave Kaiser, who has over 20 years experience as an account executive, sales executive and manager, much of which has been focused on the fortune 1000. He is currently in enterprise solution sales for a global software vendor and considers himself as much a consultant as collaborator to his clients.
As an SSV, you will gain great insight from Dave into how to punch above your weight with some tips from the top for your sales and marketing teams. (Length 40:04)
In this inaugural podcast from Perri Marketing, we sit down with mainframe guru and master IT storyteller Reg Harbeck. Reg is a contributing writer for TechChannel magazine (formerly IBM Systems Magazine) and frequent speaker on the IT tradeshow circuit. We discuss how the small software vendor (SSV) can compete with the enterprise software giants of the world.
As an SSV you will gain great insight on how to punch above your weight with some tips from the top for your sales and marketing teams. (Length 37:22)
WEBINARS
Navigating Inbound Marketing Across Data Security & Compliance Consumer Privacy Laws, and Generative AI
Discover valuable insights from Perri Marketing’s Thought Leadership Series, where we address the critical challenges facing SMB tech companies in today’s complex regulatory environment.
Our latest presentation tackles one of the most pressing issues for tech companies: balancing data privacy and governance requirements with growth objectives. Perri Marketing’s Tony Perri, along with HubSpot’s Jerome Simmons, delivered a compelling session titled “Navigating Inbound Marketing Across Data Security & Compliance, Consumer Privacy Laws, and Generative AI.” Their focus? How SMB tech leaders can transform compliance requirements into competitive advantages when selling to highly regulated industries.
The core challenge lies in the dual mandate facing today’s marketing and sales leaders: protecting customer data while maximizing its value for growth. With marketing teams now serving as primary custodians of valuable CRM data, the traditional approach of treating privacy and governance separately no longer works. The path forward requires a strategic balance – implementing robust governance practices while leveraging data to drive revenue growth. This session provides practical strategies for selling into regulated industries like healthcare, finance, and government sectors, without compromising compliance or growth objectives.
Watch On-Demand
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Managing Compliance in the Wild West of Converging Data Security and Privacy Policy
Discover valuable insights from Perri Marketing’s Thought Leadership Presentations, where we tackle the most pressing challenges in the B2B Software and Technology landscape.
Our latest presentation tackles one of the hottest topics in tech: data privacy and security. Perri Marketing’s Tony Perri, along with Infotel’s Colin Oakhill, presented a compelling session at SHARE Orlando 2024 titled “Managing Compliance in the Wild West of Converging Data Security and Privacy Policy.” Their focus? How the growing complexity of data regulations presents a significant challenge in the realm of big data.
The crux of the issue lies in the traditional siloed approaches between business/legal teams (focused on privacy) and IT departments (focused on data security) when dealing with big data governance. Considering 80% of breaches involve some human element, this fragmented approach that generally operates in departmental silos creates vulnerabilities and hinders compliance efforts. The path forward involves breaking down these silos and establishing a more holistic approach to data governance.
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