PMI Resources
For effective and efficient movement of prospects through your pipeline, content is king. Perri Marketing can help the CMO or small software vendor accelerate accounts through your pipeline with thought-leading content like whitepapers, blogs, brochures and more.
To learn more about what we do and how we can help your company, download our Services Brochure and Client Case Study.
SERVICES BROCHURE: Marketing as a Service with Perri Marketing
Whether you’re interested in using us as your full scale, turn-key outsourced technology marketing department or a resource for industry-leading content on demand, PMI can provide essential strategic marketing collateral at a fraction of the cost you would incur by hiring and training a marketing director and admin resource. We understand your focus on software development, sales and product support, and we believe that you will save time, money, and hassle by utilizing us in a Marketing as a Service play. With PMI, you can continue to run your business and no matter your monthly budget, we have a marketing service offering for you.
CASE STUDY: How Perri Marketing Helped One Mainframe Security Software Vendor Gain a Successful Exit
We firmly believe that valuable content is one of the most important assets we can deliver to our clients. Establishing this client as a thought leader in their industry is one of the most valuable tools we used to grow leads through inbound marketing. For every whitepaper written, we used the content to produce 2-3 blogs, multiple email campaigns, a press release, and we captured visitor information via HubSpot forms every time someone downloaded the whitepaper. All of this helped improve SEO rankings organically, as well as capture the influx of website visitors’ information who came into the funnel as a result of our marketing efforts.
WHITEPAPER: You Don’t Need a Big Budget to Compete With The Giants, But You Do Need to Be At the Right Place At the Right Time
Let’s face it, “leads” have become a fleeting thing for software vendors. Software decision makers simply don’t want to talk to a salesperson until something bad happens and one of their many bosses says, “oops, we have a problem and need a fix, now!” This is the time where you need to be in the right place at the right time, and this is what we help with. It doesn’t have to cost an arm and a leg, but y ou do need to spend a little effort to get your logo and message across the market’s desk a few times a week.
WHITEPAPER: The Changing Role of Today's CMO
With the marketing technology available today you have a greater opportunity than ever to reach your target audience. But with this new technology, comes new challenges. Download our complimentary whitepaper today to learn about what you can do to adapt to this changing landscape.
WHITEPAPER: Worst-Practice Marketing and How to Bring Your Sales and Marketing Engine to a Screeching Halt
In this whitepaper, I will share 9 things to avoid when thinking about how to successfully market your tech business. I’ll also include a few examples of customer “anti-success stories.” From “word-of-mouth advertising is all I need,” to “a website is just a necessary evil,” the worst practices I’ve heard, run the gamut. What comes to mind in the pinnacle of worst-practice marketing was an exchange I had with a client a couple of years ago.
CONFERENCE PRES: The Human Element of Cyber Breach and Why We Continue to Struggle Fighting Cybercrime
In every enterprise breach I ever researched and wrote about the common thread was the victim organization had 10s of millions of dollars invested in cybersecurity tools, processes and people. Why then do we keep having massive breaches and ransomware attacks? This is a PDF of a presentation I gave at a recent records management (ARMA Florida) conference. It was very engaging and the audience learned a lot. I welcome you to read it and share with your CEO, CISO and CHRO, the latter being possibly the most important to share with.