PERRI MARKETING

WEBINAR SERIES

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Data is the New Gold: Navigating CRM and Inbound Marketing Across Data Governance Mandates

Date: Thursday, November 7, 2024

Time: Noon Eastern Time

Duration: 1 hour

Can’t make it live? Register anyway to access the on-demand recording at your convenience.

Register via Zoom.us

Your Enterprise Clients' Data Is Your Responsibility. Are You Prepared to Protect It — and Prove It?

In today’s data-driven landscape, SMB leaders in tech are no longer just innovators — they’re the new guardians of digital gold. As primary drivers of revenue to your business, you’re now thrust into the spotlight as the keepers of your organization’s most valuable asset: CRM data. But with great power comes great responsibility. Your owners and boards of directors are looking to you to not just protect this asset but to monetize it.

Are You Ready to Guard Your Digital Crown Jewels from Relentless Threats?

Join us for an exclusive webinar that goes beyond theory, offering practical “how-to” strategies for:

  • Navigating the minefield of data security, consumer privacy, and machine learning regulations to ensure compliance and unlock the value of the “toxic gold” that currently resides in your CRM systems
  • Allaying compliance worries, freeing you to drive innovation and accelerate business growth
  • Forging the IT/Marketing compliance alliance to improve communication and align on safe, low-risk data consumption across their organization
  • What to know about the EU AI Act and how it’s influencing impending U.S. constraints for building/using machine learning model
  • Implementing robust CRM and inbound tools that align with stringent governance requirements
  • Creating modern, integrated websites that drive growth while maintaining ironclad security

Don’t let your competitive drive shadow your need for data compliance to the new mandates that are here now and coming down the pike. You can monetize your data securely. This webinar will equip you with the tools and knowledge to thrive in highly regulated markets.

No customer or prospect wants to get that “we’ve been breached” letter. It can be catastrophic to both reputation and business. Register now and learn how to turn data security, compliance, and privacy into your competitive edge.

Champions of Compliance: Your Expert Presenters

Tony Perri CMO Perri Marketing IBM Champion

  Tony Perri
  Founder/CMO
  Perri Marketing

Tony is a seasoned technology professional with over four decades of experience spanning enterprise B2B communications, software marketing, and software development. His diverse background brings a unique perspective to the intersection of technology, marketing, and data security.

Career Highlights:

  • Co-founder and CEO of Santa Rosa Software
  • Founder of PMI, a technology marketing company established in 2011
  • IBM Champion (2022-present)
  • Extensive experience in the mainframe space, beginning at Allen Systems Group in 2008

Industry Expertise:

Tony has collaborated with numerous enterprise software vendors, including BMC, Cloud Compiling, CorreLog, DTS Software, Eccox Software, Insoft (Infotel), Secure.Systems/SyncDog, Redwall Technologies, SysperTec, and Zetaly (zCost). His work has consistently been at the forefront of technology marketing and information security.

Background:

Beginning his journey in 1980 as a Fortran programming student, Tony quickly discovered his passion for creative communication, leading him to pursue creative writing. This unique combination of technical knowledge and creative skills has been the cornerstone of his successful career in the software business, which he entered in the mid-1990s.

Today, Tony leverages his multifaceted experience to bridge the gap between complex technological concepts and effective marketing strategies, with a particular focus on data security and compliance in the enterprise software sector.

 

  Jerome Simmons
  Sr. Product Marketing Manager
  Hubspot

Jerome is a dynamic product marketing professional with a unique blend of data-driven insights and strategic marketing expertise. As a Senior Product Marketing Manager at HubSpot, he focuses on the Smart CRM product, leveraging his diverse background in tech and consulting to drive product success.

Career Highlights:

  • Led Product Marketing at Convex, a software company for the commercial services industry
  • Spearheaded Customer Engagement and Go to Market Strategy at Adobe in the digital media organization
  • Worked as a consultant at James H. Lowry & Associates, specializing in strategic planning and diversity & inclusion

Industry Expertise

Jerome excels in data-driven marketing, combining strong qualitative and quantitative skills. He is proficient in SQL and Python, using these tools to inform business decisions and strategic plans. His approach involves hands-on creation of customer-facing assets and execution of integrated marketing campaigns.

Background:

MBA from the University of Chicago Booth School of Business, with concentrations in Analytic Management and Marketing and Operations Management.

Jerome’s unique skill set and diverse experience make him an invaluable asset in navigating the complex landscape of modern product marketing, especially in the realms of CRM and data-driven business strategies.