For effective and efficient movement of prospects through your pipeline, content is king. Perri Marketing can help the CMO or small software vendor accelerate accounts through your pipeline with thought-leading content like whitepapers, blogs, brochures and more.
To learn more about what we do and how we can help your company, download our Services Brochure and Client Case Study.
Through real-life examples we illustrate how seemingly minor missteps can have a profound impact on your marketing endeavors.
With this insightful whitepaper, we shed light on the pitfalls that have hindered many software businesses from achieving their full potential. We delve into the blunders of neglecting a well-defined target audience, underestimating the transformative power of effective branding, dismissing the significance of a compelling website presence, and much more.
We understand the intricacies of successful marketing and believe that learning from others’ experiences is key to optimizing your own strategies. By grasping these essential fundamentals, you can navigate the competitive landscape with confidence and seize opportunities for exponential growth.
Whitepaper Executive Summary:
To Compete With the Software Giants, Budget Isn’t Everything. Maybe You Just Need to Be At the Right Place At the Right Time. Here’s How You Do It.
Most buyers in the enterprise software space wait until a triggering event happens to begin even contemplating buying a solution. For the small software vendor, the key is making sure your brand is positioned in the right place at the right time to meet these prospects when they’re in their moment of need. Download our complimentary whitepaper executive summary today to learn how you can compete with the software giants.
Marketing as a Service with Perri Marketing
Whether you’re interested in using us as your full scale, turn-key outsourced technology marketing department or a resource for industry-leading content on demand, PMI can provide essential strategic marketing collateral at a fraction of the cost you would incur by hiring and training a marketing director and admin resource. We understand your focus on software development, sales and product support, and we believe that you will save time, money, and hassle by utilizing us in a Marketing as a Service play. With PMI, you can continue to run your business and no matter your monthly budget, we have a marketing service offering for you.
How Perri Marketing Helped One Mainframe Security Software Vendor Dramatically Boost Its Online Performance and Pipeline
We firmly believe that valuable content is one of the most important assets we can deliver to our clients. Establishing this client as a thought leader in their industry is one of the most valuable tools we used to grow leads through inbound marketing. For every whitepaper written, we used the content to produce 2-3 blogs, multiple email campaigns, a press release, and we captured visitor information via HubSpot forms every time someone downloaded the whitepaper. All of this helped improve SEO rankings organically, as well as capture the influx of website visitors’ information who came into the funnel as a result of our marketing efforts.
You Don’t Need a Big Budget to Compete With The Giants, But You Do Need to Be At the Right Place At the Right Time.
Let’s face it, “leads” have become a fleeting thing for software vendors. Software procurement people simply don’t want to talk to a salesperson until something bad happens and one of their many bosses says, “Fix this!”
The Changing Role of Today’s CMO
With the marketing technology available today you have a greater opportunity than ever to reach your target audience. But with this new technology, comes new challenges. Download our complimentary whitepaper today to learn about what you can do to adapt to this changing landscape.
GDPR HAS HIT THE SHORES OF THE U.S., BRINGING WITH IT A DATA SECURITY DOMINO EFFECT IN STATES’ LEGISLATION
Almost everything we do in a day is tracked on a computer. Whether we like it or not, our lives are inexorably tied to logged activity. Download our complimentary whitepaper today to learn about what you can do to adapt to this new regulation.
Cyber Security Atlanta 2018 Presentation:
The GDPR Effect on North American Marketing and the Land Mines Currently Being Planted
There is a major security gap between an organizations cyber threats and their cyber-security literacy. This could have a serious effect on the bottom line for any business, and now that the GDPR is in full force the stakes for punitive damages are even higher. Download our complimentary presentation PDF today to learn about what you can do to adapt to this new regulation.DOWNLOAD