I share many of my work experiences in the Perri Marketing blog with the hope that these postings will spark a forum of information exchange where we all benefit and learn something new. So don’t forget to share your thoughts and opinions. Thanks for stopping by.
My cyber-breach article recently published in Cyber Defense Magazine, April 2015. I’ve written before about the “Cyber 9/11″ that I (and many colleagues) believe is on the horizon. The Sony breach of 2014 is the next domino to fall leading up to that event. Most know this breach as scandalous email exchanges between executives about their feelings for high-profile actors. The real story here is the lack of process in place across a wide range of HR departments for securing employee data during the onboarding process. More...read more
Let’s face it, “leads” have become a commodity for you software vendors. The glut of content on the internet has armed buyers with more information for make buying decisions than ever before. We put forms in front of some of this content thinking that those downloaders are prospects for a potential deal, when in fact they are merely just trying to learn more about a problem they need to solve. I’m thinking about buying a new car and last week I wanted to go visit a dealership. It has been a while since I bought a new car – what new cars are...read more
The biggest momentum killer in growing your technology (or any) business is the silos that you continue to work in. For many organizations, working in a silo or vacuum is “just the way it’s done.” If you can’t seem to put your finger on why your organization is splintered into pockets of work silos where you aren’t completely clear what other departments are doing, this blog is for you. 5 ways your organization creates silos: “Just build the pipeline damn it!” How many of you in marketing are constantly told “we need leads!”? And how many of...read more