by Mario Perri | Sep 20, 2023 | Blog
As the Harvard Business Review once said, “If you want to be disruptive, don’t start with best practices. Try, instead, to find your industry’s worst practices.” In our latest whitepaper, Worst-Practice Marketing. How to Bring Your Sales and Marketing Engine to a...
by Mario Perri | Jun 30, 2022 | Blog
In our recent client case study, we discuss how Perri Marketing helped mainframe security software vendor CorreLog grow its annual revenue from $100,000 to $5+ million, which eventually led to its acquisition by one of the largest software vendors in the world....
by Mario Perri | Apr 27, 2022 | Blog
With the advent of CRM (customer relationship management) software in the early 2000s, and the analytics it can provide, marketing professionals were able to tangibly show their boss some great ROI numbers based on their investments. For executives and management...
by Mario Perri | Apr 8, 2022 | Blog
A phrase that’s become a sort of tagline around the Perri Marketing office recently is “Helping Small/Medium Software Businesses Punch Above Their Weight.” It’s written on our whiteboards, and it’s a kind of mantra we come back to over and over again when strategizing...
by Mario Perri | Sep 21, 2021 | Blog
Author Og Mandino once wrote, “What you plant now, you will harvest later.” While this is the case in most aspects of life, it is especially true when it comes to marketing your business. Marketing is a long-game, trust-the-process proposal. We’ve seen so many...
