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Technology news May 2013

Perri Marketing News May 2013

May 2, 2013 - Perri Marketing & Communications unveils new brand, enhances marketing services offering.

Perri Marketing & Communications unveils new brand, enhances marketing services offering

New marketing company targets software vendors and features copywriting for web content, lead syndication programs with marketing automation, and free online campaign management solution.
May 2, 2013, Naples, FL – Perri Marketing & Communications, Inc. today announced it will now operate under a new company brand, Perri Marketing, LLC, with enhanced marketing services offerings for the SMB software vendor community. The new company will continue to operate out of south Florida and will feature four main services offerings. Featured services include:

  • Lead brokering with syndication program: Through a partnership with leading marketing automation vendor HubSpot, plus availability to a network of more than 1,000 lead generation providers, Perri Marketing is now able to offer leads through a multitude of pricing options – CPC, CPL, CPA, CPS or live transfer to call center. Perri Marketing guarantees the lowest CPL in North America for syndicated programs.
  • Copywriting for web content: Perri Marketing’s principal copywriter Tony Perri has more than 20 years of technology copywriting experience. In an industry filled with acronym-laden terms and complex technologies, Perri is a master at translating technology-speak to relevant, understandable business value for clients’ prospecting needs. Perri Marketing content types include whitepapers, blog postings, technology papers, datasheets, press releases, product documentation and general website copy. View Perri Marketing content samples by clicking here.
  • Lead management optimization: Perri Marketing has more than 20 years of experience managing lead-to-opportunity (L2O) workflows and processes. In a consultative engagement, Perri Marketing evaluates the “stickiness” of lead flow through client’s lead-generation campaigns and provides process and policy documentation to improve L2O conversion, helping to ensure the highest return on campaign spending.
  • Web and print graphic design: Perri Marketing has more than 20 years of graphic design experience in both web and print execution. View Perri Marketing design samples by clicking here.

“I have spent the majority of my career as a marketing and PR manager in start-up environments,” said Perri Marketing principal consultant and founder Tony Perri. “Anyone who has worked in a start-up knows that it’s ‘all hands on deck,’ every resource wearing multiple hats. I was a one-man marketing and PR department for the first seven or eight years of my career.”

Perri Marketing is an authorized reseller of the HubSpot marketing automation system and Perri has been a consultant for the solution for nearly two years. HubSpot’s all-in-one marketing software features the following capabilities:

  • Blogging platform
  • SEO
  • Social media publishing
  • Web landing page creation with tracking and analytics
  • Online lead tracking & management
  • Automated email publishing
  • Full website closed-loop analytics

“Hands down, HubSpot is the most cost-effective marketing automation system on the market today,” said Perri. “The breadth of functionality HubSpot provides is on par with competing marketing automation systems with a price point 10 times higher. Also, you can be up and running with HubSpot in a single afternoon, whereas competing large-footprint solutions will take months.”

In addition to HubSpot, Perri Marketing also provides an online portal free of charge for customers utilizing Perri Marketing’s lead syndication program. Lead syndication is the practice of exchanging contact info (generally an email address) for a marketing asset (whitepaper, blog, or other thought-leading web content). Perri Marketing delivers these contact leads via API directly to clients’ marketing automation systems, CRM systems, or can manage the marketing automation for the client through the HubSpot portal.

About Perri Marketing

Formerly Perri Marketing & Communications, Inc., Perri Marketing provides lead generation programs, lead management consulting and copywriting services for software vendors. Perri Marketing was founded by Tony Perri, a technology product marketing specialist with more than 20 years of experience in the following industries:

  • IT Infrastructure & Operations Management
  • IT Asset Management
  • Data Management & Integration
  • ERP & Supply Chain
  • IT Security & Cyber-threat Detection
  • Post-secondary Education
  • Hospitality & Retail

As a corporate manager, Perri has directed marketing, PR and AR strategies for software vendors Allen Systems Group, Mercia (now Infor) Software, Meridium Software, Logility Software (American Software) and Datamark, and ad agency serving the post-secondary education market. Visit for more information.